Bob's Red Mill Packaging Redesign

Bob's Red Mill needed a package redesign. The company wanted packaging that was easier to store, maintained a large viewing window to see the product and they wanted to use color more effectively.

The packaging I designed uses a charcoal grey with the Bob's Red Mill's brand red with new typefaces - to modernize the brand. There is a large viewing window - to maintain customer assurance. The packing also stores well (stands on its own, resealable, clearly labeled).

Tools Utilized:

  • Illustrator CS6
  • Photoshop CS6
Bobs Red Mill Package redesign Bobs Red Mill Package redesign Bobs Red Mill Package redesign Bobs Red Mill Package redesign Bobs Red Mill Package redesign Bobs Red Mill Package redesign Bobs Red Mill Package redesign

Below is the current packaging for Bob's Red Mill products.

Bobs Red Mill current Package design

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