Giant Bear is a fictious company that is modeled after (Canada Goose). They needed a logo and branding that was attractive to their large clientele (men, women and children). The new brand also had to speak to the product - a high quality winter garments.
To achieve this I drew a silhouette of a mountain range, choose a bold geometrical typeface and choose a blue and grey colour palette. I also enhanced the brand by using photography in the stationery - photographs of ominous mountain ranges and extreme cold climate landscapes.
- Illustrator CS6
- Photoshop CS6