United Way 2012 Annual Report

This annual report really breathes life into the established non-profit organization - United Way of Toronto. To make the brand feel youthful and modern, I used a fresh colour palette of red, grey and white. I also did a rounded corner treatment on photographs and text boxes as well as choose photographs that were not literal but more artistic (with a hint of red in each photograph).

Photographs were found on the Flickr's creative commons.

Tools Utilized:

  • InDesign CS6
  • Illustrator CS6
  • Photoshop CS6